Nutritional Supplements Trends Examined

Several reports on nutritional supplements trends identify two aspects of the market.

One is the demographic aged 35 on, who in this report were responsible for 78% of regular vitamin and supplement sales. This report identified the biggest selling supplements as gingko biloba, echinacea, and st johns wort, plus major sales in calcium, iron and zinc.

Another segment has been nicknamed the 'millennials'. This group is from 15 to 25, and the report describes them as "This generation grew up eating organic foods and taking vitamins and supplements. As a result, they're quite comfortable with the idea of taking supplements or choosing healthful foods in order to boost physical performance or appearance." A food's vitamin content was important to them.

Perhaps this accounts for the growth in wholegrain cookies that this report noted. US sales have increased by 1,364%

If you are interested in following nutritional supplements trends, I can recommend a couple of sources. Nutra Ingredients has a free health ezine which delivers updates and trends. And for a paid report on nutritional supplements trends, this promises to deliver:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream nutritional supplements marketers, specialists and analyses of the products they market)
• Marketing Strategies
• The Consumer (who’s buying what, and why)
• The Products
• Trends and Opportunities
• Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs

NB. I am not affiliated with either of these companies in any way.

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